Music Video Treatments Outline

Group Members: Mohammad Al-Baaj, Israel Kanga.

Song Using: Professor Green Remedy.

Reason: There are good locations for the song and it suits better with the target audience.

'The Pitch': brief description:

Target Audience and how you will appeal to them: The target audience for this song is teenagers Aged between 15 to 18 because they like to party and would want to drive a good car. It is aspired them and one day they would like to drive that car. Usually young teenagers like rap which this video has.

Example Profile: The typical teenager who likes to go out with friends and enjoy life the way it is.

Health and Safety                           

       One of the most important things when making the music video is making sure we are safe.

 

      When making the video we should:

•  look out for people who might be a danger to us.
• If it is raining the camera might stop working.
• If we are filming in a road, we should be looking out for cars so we don't get hit by one.
• Make sure we hold the camera tight so it wont drop if we are filming on the top of a building.

 

Location

• Skateboard park
• Oxford Streeet
• Angle Street
• Camden Street

we choose these places because they are crowded and are full of shops which links to the target audience which is the teenager because they like to go shopping in busy places.

Clothes

What we thought of wearing in our Music video is:

• Polo shirt (Mohammad Al-Baaj)
• T-Shirt (Both)
• Jumper(Israel)
• Trainers (Both)
• Chinos (Israel)
• Normal Jeans (Both
• Jewellery (Not Sure)
• Snap Hats (both)

We choose these because they can aspire the audience and thats what normal teenagers would normally wear.

This is set in New York because it has nice buildings and it will make the artist look better in these places instead of ugly ones. Tinie Tempah is wearing a nice jacket and nice trainers because he wants to look good. Some of the setting are sometimes rough because he goes to a small place and it is kind of dirty. That place is meant to be where he lived when he was little. The camera angle is low angle because it makes him look powerful and it looks as if he is bigger than the buildings.Whereas Eric Turner is in a bright and calm building, playing his piano. Eric Turne has a big beard which makes him look untidy. Tinie Tempah is wearing black glasses which makes him look cool.

This is filmed in a basketball court because america is famous for basketball. There are half naked girls in this music video to get the audiences attention. The camera angle is sometimes low angle to show that the artist is powerful. The camera shot is mostly long shot and then zoomes in at the artist. Sometimes it is high andgle to show everything the artist is wearing.He is wearing a t-shirt because it is a hot and sunny day. He goes to a disco where the lightning gets darker. He is wearing one of his best clothes because he wants to look good. At the party a lot of people are with him because he is trying to show that he has a lot of friends.

i like this video because it has a good story line and you know what is going on and what they are trying to say. I also like it because it is not only in one place, but many others.

i like this video because it is in different location every time which is good because if it wasn't then it would be boring and we wouldn't understand what it is about. There are different people singing.

It has good effects. It has been shot in different places. They ae wearing colouful clothes.

it changes places everytime. Different angles which makes it better. There is camera movement.

i like this video because it is in different places and not only in one location. Every 3-10 seconds the location changes. Good effects.

Advertising coursework


Denotation /connotation:

The way the model is standing?
The model is striking the pose. The model is standing in a particular way to show that he is confident with the perfume.

Their facial expression?
He looks serious and confident to show the audience that this is a serious product and not childish.

The location for the adverts?
Location is in a big city with hi-tech to show that the brand is rich. But for the other advert, it is in an unknown location, and is not important.

The storyline?
The model is dressed as a rich person in order to reinforce the product.

The Costume (or lack of!) on the models?
• Suit
• Shirt
He is wearing a suit which makes him look smart and the audience would think that if you buy HUGO BOSS it will make you look smarter.

Any props in the adverts?
The costume and the perfume.

The colours used?
The main colours used are:
• Black
• Dark blue
• White
• Dark purple (a bit in the background)
These colours are used a lot because they make the brand look good and to make the colours match the brand.

The name of the product?
The name of the product is called BOSS to make it sound as it is in charge and the best.

The slogan? Choice of language?
There is no slogan in the picture

The font used?
The font is big and bold. It makes it look great, good and catchy.




Camera Shot + angle?
The camera angles used are close up and medium shot. They used different camera angles because one of them focuses on his face and the perfume. The other one is focusing on his suit which makes him look smart and the perfume.



Target Audience Profile:


Who is this product mainly aimed at?
This product is mainly aimed at adults.

Gender / Age / Ethnicity
It is aimed at any men aged from 25-50, the background is British.


Jobs / Income
The job income is business

Social Class
Supervisory, clerical and junior managerial, administrative or professional.

Lifestyle choices (shops /restaurants / magazines / films etc.)
People who use HUGO BOSS probably go to posh and rich restaurants and go to famous shops to buy expensive stuff. They read the esquire magazine because it is for gentlemen. Their favourite programme would be BBC news.

Demographics (DINKYS, YUPPIES, CHAVS)
The people who use HUGO BOSS would be ‘YUPPIES’ because they are young and professional.

Maslow audience type: (Aspirer, succeeded, etc.)
• The Aspirer
• The Succeeded


Advert Appeal

Advertising appeal used:
The appeals used are Brand appeal, Emotional appeal, Personal appeal, Statics appeal and Snob appeal.

Advertising persuasion technique: snob appeal
This is special because to make a famous brand you have to make it sound better than others

Representation of Gender:


How are Men and Women shown in your advert campaign?
In this advert men are shown smart, intelligent and serious. You can see that by the way they are looking and how they are dressed. There are no women in the advert.

Body positions
The model in this advert is confident to show the audience that if you buy it, you will be smart and confident.

Facial Expressions
The models facial expression is serious to show that no one can mess with him if he has HUGO BOSS perfume.

Jobs or role in the adverts
The model is just there for the beauty and nothing else.

Who is control or position of power?
The model is in control because it makes him look more powerful with the perfume.

Is it stereotypical or unconventional?
It is similar to other brands because people are used see brands in the same way.



Goffman’s Theory
In advertisements, men are shown dominant and have superiority. Women are shown as sex subjects. Women are often just used as body parts rather than a whole human being. In my advert Goffman’s Theory does work because the model which is a man is shown smart and intelligent because he wears a suit whereas women are shown half naked.

Advertising campaigns

Advertising ampaings

My coursework grade

Level / Grade : B (11 /15) Target Level: B


Things you did Well

Good level of detail and planning on magazine design
Strong attempt at cover

Used terminology well in analysis



Things to Improve

Try to compare the different audiences in the two magazines

Try to explain how the genders have been represented


I'm happy that I a B grade for my coursewok, however I think that if I work harder I could improve a lot and maybe get an A

Appeals in Advertisings

Emotional, fear, humor, music and brand appeal.This advert shows that if you eat that cheese you will get stronger.


Music, humour and brand appeal. This shows that you could be like a music star if you eat dairy milk chocolate.


Music, emotional and brand appeal.


Fear, and music appeals.

My favourite adverts

i like this advert because it appeals to children and teenagers because it is about the weetabix chocolate and there is some street dancing.


i like this advert because it's about football and how good football is.